We are the world’s leading adtech and retail media technology consultancy
We help large online retail, travel, and media companies build and optimize their advertising platform technologies and deliver accelerated ad revenue growth. We serve clients all over the globe, including the US, Europe, Latin America, and Asia.
We serve as a trusted advisor to help our clients navigate the ever-evolving adtech landscape
We work across Product Strategy and Management, System Design, Engineering, and Data Science and provide end-to-end services from ideation to execution.
Customized opportunity identification
We start by understanding your current product and technology to assess strengths and risks, followed by identification of near term and long term opportunities.
Collaborative strategy development
Based on the assessment, we work with your team to craft a strategy, define measurable objectives, and create a roadmap based on short term and long term goals.
Actionable value creation
Based on the strategy, we work side-by-side with your team to prioritize, sequence and execute product improvements and provide specific guidance on optimizing monetization, campaign performance, and user engagement.
Our approach combines deep expertise in adtech, collaborative strategy development, and an emphasis on rapid value creation
Accelerate growth with best practices tailored for you
Instead of costly trial and error, we help to quickly identify high leverage areas to optimize and provide tried and true best practices for building and improving your ad platform. Our work is grounded in first principles and experience from the most successful adtech and retail media platforms in the world, and adapted to your business.
Effective execution
We don’t only give you a roadmap and system designs, but also work alongside your team to develop a clear plan, execute the plan, help you problem solve along the way, and optimize performance of new and existing features.
Raise team performance, build knowledge capital, and create momentum
Our approach is highly collaborative. We place emphasis on not only “providing the answer” but also bringing your team along. By motivating and educating the team so that they understand the principles behind the design, they will be able to continue driving improvement faster, better, and more independently in the future.
Resources
Articles related to adtech, system design, product management, and data science.
Unlock retail media ads performance: measure the long term effects the right way
Relevant and non-relevant users in A/B-testing
A/B-testing in marketplaces with complex dynamics
Team
Lars Hirsch
Founder & President
Terrier AdTech was founded by Lars Hirsch. He is a seasoned tech leader passionate about developing and growing adtech businesses. From his experience as a Product Management, Applied Science, and Engineering leader and executive at Google, Amazon, Snap, and Microsoft, he has a comprehensive understanding of the online advertising stack. Lars pioneered several innovations, including graph-cluster based designs, that not only delivered significant ads revenue growth but also became widely recognized and adopted in the ad tech industry. He holds a Master of Science in Computer Science with specialization in Machine Learning from Georgia Tech, and an MBA from Cornell University.
Our clients
